Your perspective on RAV4 pricing will depend upon what kind of car you perceive this to be. The motoring mags will tell you that it competes with upper-spec versions of family Crossovers like Renault's Kadjar and Hyundai's Tucson - but against these cars, it looks quite expensive, with prices pitched in the £27,500 to £35,000 bracket. Toyota though, perceives this as something more than a Crossover: yes, the RAV4 can appeal to that kind of buyer but traditionally, it's also been something more sophisticated, a more capable compact SUV too - a car like Honda's CR-V. It's certainly priced very similarly to a CR-V.
There are three engines on offer, with two-thirds of customers typically opting for the petrol/electric 2.5-litre hybrid, which is of the non-plug-in variety and comes either front-driven or 4-wheel-driven. The alternative options are a 2.0-litre D-4D diesel with manual transmission that (curiously) only comes in front-driven form. Or a 2.0-litre Valvematic petrol derivative that ony comes in AWD guise and only with a CVT auto gearbox. There are four trim grade - 'Icon', 'Icon Tech', 'Design' and 'Excel'. All models get the brand's Toyota Touch 2 infotainment system and providing you avoid entry-level 'Icon' trim, this set-up will come in 'Toyota Touch with Go' form which gives you navigation. All variants now feature the brand's 'Safety Sense' package of electronic camera-driven safety features - things like autonomous braking, lane departure warning, adaptive cruise control and automatic high beam.