It's not just the design and engineering that has changed with the fourth generation Prius: the price levels and trim names have also been revised. Aimed at a more business-class customer, Toyota has dispensed with the 'T' numbers and 'Spirits' of the past, replacing them with more mature names to reflect the more mature prices. Around £23,000 will be required if you want to get on the road in the entry level 'Active' model. For this you'll get 15-inch alloys, driver's seat lumbar support and Dual 4.2-inch colour TFT information displays, along with the healthy list of standard equipment. All models get LED lights, 'Smart Entry' to unlock and start the car without using a key, 'Electric Driver Seat Adjust' and Toyota's 'Touch 2' multimedia system that keeps you entertained at the swipe of a finger.
Another £1,000 will buy you into 'Business Edition' where soft-touch cabin trim and a leather steering wheel will make you feel a bit more special, while 'Smart Entry' extends to boot-opening in this trim. If you spend another £2,000 for the 'Business Edition Plus' variant, you'll be rolling along on 17-inch alloys, finding your way with Satellite Navigation, letting the car do the parking with Toyota's 'Simple Intelligent Parking Assist' (SIPA) system and listening out for the front and rear parking sensors. Splash out a further £1,500 on the top-level 'Excel' trim and you can recline in leather, while listening to the 'JBL Premium Audio' system. You won't need to adjust the wipers if it starts raining as the Prius 'Excel' will take care of that for you. Whichever, trim you choose, there a variety of option packs available to upgrade style, convenience and comfort. All models come with 'Toyota's Safety Sense' Package of autonomous functions that scan the road and alert the driver, or even intervene, if imminent danger is sensed.