Prices range from around £66,500 to about £147,000, a span which covers a huge range of competitors. There's a premium of £2,000 to £3,000 for the 'Sport Turismo' estate bodystyle - and a much bigger premium (£5,000 to £10,000 depending on variant) for the 'Executive' long wheelbase model.
As for competitors, well everything from the Maserati Quattroporte to the Mercedes-Benz CLS, the BMW 6 Series Gran Coupe, the Audi S7, the Jaguar XJ and right up to the Bentley Continental GT could be considered rivals for the big Porsche. Despite this huge array of possible rivals, there's really nothing quite like the Panamera. Others may be more elegant, but there are few cars you'd choose over this contender from Stuttgart for demolishing big mileages quite so effortlessly.
It's also hard to argue with the amount of kit the car gets as standard. There's a full leather interior, Porsche Active Suspension Management (PASM), Bi-Xenon headlights, front and rear ParkAssist, tyre pressure monitoring, 19-inch alloy wheels, automatic dimming rear view mirrors, Porsche Communication Management with touch-screen satellite navigation and audio controls, cruise control and a three year warranty. That's on top of adaptive air suspension and a Porsche Vehicle Tracking System (VTS).