Pricing sits in the £18,500 to £29,000 bracket for the five-door hatchback body shape - there's also an alternative Sportswagon estate variant. Whichever Ceed you choose, you'd expect to find it decently equipped - it is - but the key change this time round is the addition of much more safety technology. In addition to the car's seven standard airbags, included kit runs to High Beam Assist, Driver Attention Warning, Lane Keeping Assist and Forward Collision Warning autonomous braking with Forward Collision-Avoidance Assist.
Plus Kia's now moving into the realm of 'Level Two' autonomous driving technology. This MK3 Ceed is available with Lane Following Assist, which tracks vehicles in front of the vehicle in traffic, and identifies appropriate spaces in other lanes to move into safely to gain more ground in heavy congestion. It detects road markings to keep the Ceed in its lane on the motorway, and controls acceleration, braking and steering depending on the convoy of vehicles in front. Additional available technologies include Smart Cruise Control with Stop & Go, Blind Spot Collision Warning, Rear Cross-Traffic Collision Warning, Smart Parking Assist, and pedestrian recognition with haptic steering wheel warnings for the Forward Collision-Avoidance Assist system.