Ford claims to have been a little more realistic with pricing this time round, pointing to a range starting figure which from launch was around £18,000 for the cheapest 1.0-litre EcoBoost version. This powerplant comes in three forms, available with either 85, 100 or, as we tested, 125PS. The variants that most will actually want don't undercut their direct predecessors by all that much, selling in the usual £20,000 to £25,000 bracket. As before, there are two body styles, the usual five-door hatch or, for a model-for-model premium of £1,000, a more versatile estate option. An 8-speed automatic gearbox is an option on 125PS EcoBoost models - for an extra £1,350.
Ford claims to have reduced the number of orderable Focus configurations by 92% this time round, but the vast model line-up still takes a bit of getting your head around. Basically, in the mainstream range, there are a couple of budget-minded model lines ('Style' and 'Zetec'), then three luxury-orientated variants ('Titanium', 'Titanium X' and top 'Vignale'), plus a couple of 'Sport' models ('ST-Line' and 'ST-Line X'). There's also an SUV-style 'Active' version with crossover styling cues and a raised ride height.