Prices start at around £27,500 for the 218i, with the 218d variant pitching it at just under £30,000. The competition in this sector has become a bit hotter of late, with Audi launching a vastly improved version of its A3 Convertible. The BMW is cut from slightly different cloth, offering more of an enthusiast focus - but is this really quite such a factor in the drop top market? Buyers here are probably less interested in the details of the suspension and 0-62 times and more in the stying, the hood operation and the effectiveness of the air con and stereo. Suddenly BMW's clear advantage is eroded more than just a tad.
Most models are available in Sport, Luxury and M Sport trim, while the 230i is offered in M Sport only and the M240i has its own unique specification. SE models are also offered. Standard specification on all models is comprehensive and includes alloy wheels, automatic air conditioning, Drive Performance Control, Keyless go, a Sport instrument cluster, dual dark chrome exhaust tailpipes for 220i and 220d Sport models, Sports seats and a Sport multi-function leather steering wheel. The top M240i gets 18-inch double-spoke alloy wheels, Ferric Grey air blades and mirror caps, dual-zone air conditioning, Dakota leather upholstery, Extended Lighting and Storage, M Sport suspension and braking, an M rear spoiler and M logos on the wings.