Prices start at £71,500 for the standard '55 quattro' version. From that, you'll be able to subtract the £3,500 grant that the government provides for full-electric vehicles. The brand is also offering better-equipped 'Launch Edition' and 'Edition 1' versions priced at over £82,000 and nearly £90,000 respectively. To give you some competitor perspective, a Jaguar I-PACE sits in the £65,000-£80,000 bracket. And a Tesla Model S costs from around £75,000.
This car's party piece is its 'Virtual Mirrors' - an option you'll probably want on the entry-level model - they're standard otherwise. Here, 'L'-shaped pods replace ordinary door mirrors and transfer footage of what's happening behind to screens integrated into the doors where door handles would normally be. It'll be a real talking point for your passengers. On the desirable 'Launch Edition', Platinum-look 21-inch Audi Sport alloy wheels provide even more impact than the already striking 20-inch examples fitted to the standard e-tron, plus the headlamp units take a step up from LED to even more intelligent Matrix LED technology enabling diversion of the light beam around surrounding traffic. Across the range, the Audi Smartphone Interface, Audi Phonebox wireless charging, MMI navigation plus and internet-based Audi connect infotainment services are of course included as standard.